Like any job, being a videographer is something you can phone in or something you can put your whole heart into. For me, the way I’m able to make sure every film turns out as well as it possibly can is tied to my why—why I do what I do. When I hold onto my WHY and stay true to the purpose behind what I do, I am able to stay on the cutting edge of the field which opens the door for more opportunities.

Last year I traveled to Mendocino for a wedding and on the trip, I challenged my intern with this question. “Why are you a videographer? More specifically, why are you a wedding videographer?” He made this video as a response and I think it’s worth a watch.

So, what about you? What is your why? As I’m traveling, while I’m shooting, when I’m in my tenth hour of editing, I remind myself what this film means to a couple. When they’re down the road in their marriage and facing a challenge that seems like it can’t be overcome, can they watch their wedding film and remember how it all started? Can they press pause on their current turmoil and dig up the rush of emotions from their early love story to find new hope?

If you’re still identifying your why and need a sounding board, I’d love to listen, and offer advice where I can. Don’t hesitate to reach out to me for more tips, insight, and even coaching. Also, be sure to visit my shop for more resources to help you along your video journey.